Tips for writing a dating headline
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In bad copy, one (or both) of these elements are missing. Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild … It will give a prospect the information she needs to make an informed decision about the product. We like hearing about people — especially interesting people.It’s a straightforward approach that tries to identify with the reader: Keep in mind that you don’t have to be a polished copywriter to create effective conversational copy.Often the sheer passion for what you’re trying to promote breathes off the page.You might find this storytelling technique in an email series, a landing page, or a short video.Whatever the format, you’ll get four basic traits in the story: Your story doesn’t have to be dramatic.
If you get in front of the reader, you’ve got to lay it all out on the table. Page after page of facts and benefits are presented because the proposition isn’t — typical prospects are going to be asking a lot of questions.