Arranged marriages dating service
For those in the West, it probably isn’t particularly surprising that Internet matrimony is one of India’s most lucrative and omnipresent online industries.
A few years back, a media psychologist named Srividya Ramasubramanian examined 24 American and British films about India for the prevalence and portrayal of certain tropes and saw little more than a country “consistently portrayed as backward, uncivilized, savage, and traditional.” The Western notion of “Indian-ness,” Ramasubramanian writes, is predicated upon a sense of Occidental superiority, complicit with a sort of “cultural imperialism…
She later concludes that the only way to deal with Just Culture is to get farther from it, heading, naturally, to America.There are 44 million Indians who now have smartphones, giving casual-encounter-driven “hookup apps” like Tinder a huge market.Tinder’s CMO said in September was seeing a 3 to 4 percent daily growth in its Indian user base.It’s one of more than 100 Indian websites that comprise the country’s thriving online matrimonial market, where an individual can browse for his or her ideal spouse among a catalog of potential candidates organized by the personal information that apparently matters most: religion, caste, income, fairness of skin, family background, and so on. Unlike online dating services, which at least superficially foster some sort of romantic connection, and which are effectively nonexistent in India, matrimonial websites are predicated on the idea that the first meeting between two paired users will be to chat about their wedding.They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.
A college degree is increasingly synonymous in India with financial success, and colonialism has left the country with the belief that the lightness of one’s skin is directly proportionate to his or her existential well-being—a notion so entrenched in the Indian psyche that, as reported in August, television commercials for skin-bleaching creams like Pond’s White Beauty claim to secure you a better husband.